Creating a Year Over Year Analysis with Account Level Analytics

Modified on: Mon, 28 Nov, 2022 at 8:13 PM

The Total Mentions chart on the Account Level Analytics dashboard can be used to complete a year over year analysis of coverage.

To begin creating a year over year analysis,

1. Click the News Tab.
2. Select the Analytics Tab.

A dashboard of charts will appear. It is important to note that an effective year over year analysis can only be created if your Cision Communications Cloud has been monitoring coverage for at least part of two consecutive years. It is also important to be sure you are including both years of coverage in the analysis. To do this, enter the start and end dates for the consecutive two year period in fields located in the upper right-hand corner of the dashboard. 

Locate the Total Mentions chart.  

Once you have identified or created the Total Mentions chart, click the Gear icon within the Total Mentions chart.

1. An options menu will appear that will enable you to change certain attributes of the chart.
2. Within the Advanced Options section of the menu, change the Frequency to monthly.
3. Next, select Year Over Year as the calculation to be used.
4. Finally, you will need to specify that the chart uses a custom date range of the most recent year.  In doing so, you are letting the chart know which year for which you want to see the comparison.  For example, below a custom data range from 1/1/18 to 12/31/18 has been added. This lets the chart know that results for 2018 compared to 2017 should be displayed by the chart instead of vice versa.
5. The modified Total mentions chart will be displayed. There will be a calendar icon in the upper left-hand corner of the screen which indicates that a custom date range is being used to influence the chart’s data. You may want to remove the custom date range once your year over year analysis is complete as the setting will stay until purposefully removed.
6. Examine the Y-axis of the chart carefully.  Because comparison is being used in this calculation, it is possible for there to be negative data points which indicate that there was less coverage during a particular month of the most recent year as compared to the preceding year.  A positive data point indicates that there was more coverage during a particular month of the most recent year as opposed the prior year.

Reporting on the Year Over Year Analysis:

You can download the Total Mentions chart with the year over year calculation as an image and or data.

1. Hover your mouse over the bottom of the chart until an options menu appears and click on the download option.
2. Select whether you want to download the chart as an image (JPG)  or data (XLS). The related file type will download.

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