Value Reports

Modified on: Thu, 24 Nov, 2022 at 12:15 AM

The AVE value measures the Advertising Value Equivalent of each clip. There are three kinds of Value Report:

AVE/PR Value- total AVE vs attributed AVE 

AVE/PR Value over time- total AVE vs attributed AVE over time 

AVE by topic- breakdown of total AVE by selected topic

The attributable value for each clip can be set on the Analyse Clip screen for each clip where the AVE values are available.  

Below each report is a detailed breakdown of the data, reflecting the information in the visual chart. 

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