How to amend the AVE attributable

Modified on: Wed, 23 Nov, 2022 at 8:50 PM

AVE or advertising value equivalent is a calculation given to a press cutting to determine the value of that clip. Factors such as, circulation of the publication/visitors to the web page and size of the article are used to calculate these numbers. 

It will always show 100% of the AVE value against the main data on the clip, however if the percentage of Attributable AVE has been amended this will be denoted by an asterisk (*). When you download clip data to reports only the percentage of Attributable AVE will show, not the updated value.


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