Working with Opt-Outs and Opt-Ins

Modified on: Fri, 2 Dec, 2022 at 9:07 PM

Click on the links below to learn about working with Opt-Outs.

  • Identify Media Contacts Who have Opted-Out: Click here to learn how to identify those who have opted-out of your email distributions. Identifying those who have opted themselves out of your email distributions can be helpful so that can you can put more emphasis and efforts on those who have engaged with your releases.
  • Manually Opt-Out Media Contacts: Click here to learn more about manually opting media contacts out of distributions.  Within the platform, you will also find that you have the option to manually opt-out media contacts which is beneficial if you receive an opt-out request from a media contact outside the Cision Communications Cloud (snail mail or through your own email service).
  • Invite Opt-Outs to Opt-In: Click here to learn how to invite media contacts to opt back in. You can invite media contacts, who have opted out of email distributions from your data group, to opt-in to future email distributions.  You can send opt-in invitations to media contacts that have opted themselves out or been manually opted out. 
  • Understand Who Has Actively Engaged with Distributions Click here to learn more about how to identify who has engaged with your distributions.  Identify who has opened your email and clicked on any links. Sort engagers and add them to a new list so that you can target them with future distributions.
  • Removed Media Contact from a List:  Click here to learn how to remove media contacts from a media list. Any time a media contact opts themselves out of email distributions or you manually opt them out, they will no longer receive communications from that particular data group. As a result, there is no specific need to remove them from your media lists. However, if you prefer to remove them, the link contained in this section will provide you with instructions for doing so.

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