Searching and Filtering with Connect
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Modified on: Thu, 17 Nov, 2022 at 5:15 PM

When searching for Contacts and Outlets using Cision Connect, two options are available. The Search Bar can search for a Topic, Keyword, Talking About, Location, Person, or Outlet. 

Using the Connect Search

1. Click on the Contacts tab and select Search.
2. Type into the Search Bar relevant word(s) and/or phrase(s) for your search criteria.

NOTE: When you click the search bar, it will provide you with a dropdown list of your 5 most recent searches, which you can select.

You can remove any searches you do not want to be saved by clicking on the X, and that search term will be replaced with another previous search. 

To remove the recent search terms and see the Keyword, Topic, and Talking About suggestions on this page, click on the "X" across from the "Recent Search Terms" in the drop-down.

Since the Search Bar will remember your 20 most recent searches, selectClear All to remove your 20 previous search terms.

When you begin typing a keyword, the search bar will show related recent search terms you have previously used.

When a previous search is clicked, or you hit the Enter key on your keyboard, the platform will run a Keyword and Talking about the search for the term(s) you entered.

3. You may also select one of the following Options when typing in a search term (Click outside of the Search Bar to expose these options):

Topic option - The beat or subject a journalist/outlet most writes about. There are about 1,200 pre-described topics in the system selected by our Research Team.  If you don't see the option to select a Topic from your search results, it doesn't match the list.  You will, however, see Keyword matches listed in quotes.



Topic option
Keyword option - Word or phrase related to a journalist or outlet. Whether one word or a phrase, Keywords will be in quotes.
  • Results will be based on finding an exact match of the keyword in the Influencer Name, Twitter Bio, YouTube Description, Pitching Profile, Job Title, Email, and Twitter Handle.

Keyword Option

Talking About option - Searches news content written in the last 14 days and reveals clips that have your Keyword in the title or 3 times in the body of the article.

Talking About option

Location option - City, State, Country

Location option

4.  Click the Search button.

(If you will be not adding filters to your search, skip to Step 13.)

To further refine your search before clicking the Search button, follow the steps below (Steps 5-12):

5. Add Location(s) and/or specific Outlet(s) before clicking on the Search button.

6. Click on the upside-down triangle to open the Advanced Search option

7. Filter by Contact type, including Outlet, Journalist, and/or Social
8. Filter by Media Type, including:
  • Broadcast- 
    • Radio Network/Station 
    • Radio Show
    • Television Network/Station
    • Television Show
  • Internet- 
    • Blog
    • Social
    • Website
    • Podcast
  • Other- 
    • News Service/Syndicate
  • Print- 
    • Magazine
    • Newspaper
9. Filter by Audience Type including Technical/Scientific/Academic, Consumer, and Trade
10. Filter by News Focus, including International, Local, National, and Regional outlets or journalist coverage.
11. Filter by Outlet Frequency, including:
  • Daily
  • Weekly
  • Semimonthly
  • Monthly
  • Bimonthly
  • Quarterly
  • Semiannual
  • Annual
  • No Frequency Established
12. After applying filters, click on the Search button.


Search Results

50 results are available per page and are sorted by relevancy by default. You can run a new search by Keyword in the persistent search bar at the top of the page. NOTE: This will replace your current search results with new results based on the new keyword search.

Using the dropdown on the upper-right, this can be changed to also sort results by: 

  • Article Reach: The expected or actual readership for media outlets/average readership of journalist's articles in the last 180 days
  • Social Reach: The sum of a journalist's subscribers and followers across Twitter and Twitch
  • Engagement Score: A 1-10 score reflecting engagement on the influencer's article and social content
  • Weekly Activity: The average number of articles and tweets the influencer publishes per week

13. Use filters along the left to hone in on relevant results:
Filter Bar Filters Available
Contact Type: Media Outlet, Journalist or Social
Topics And Keywords: 
You Searched for: Talking About, Topic, and Keyword search terms
Filter by Relevant Topic: Topics related to your search (Up to 30 Topic bubbles will be available by clicking the See more Link to narrow down the search)

Location: Where the journalists and media outlets are located based on the search criteria (Up to 30 Location bubbles will be available by clicking the See more Link to narrow down the search)

Outlet: Media outlets with clips relevant to the search criteria (Up to 30 Outlet bubbles will be available by clicking the See more Link to narrow down the search)

Job Role: The job role of journalists with clips relevant to the search criteria (Up to 30 Job Role bubbles will be available by clicking the See more Link to narrow down the search)
Media Type: Select from Broadcast (radio and/or television), Internet (blogs, social posts, and/or websites), Print (newspapers and/or magazines), and Other (News Service/Syndicate)

Audience Type: Select the intended audience of the outlet, including Technical/Scientific/Academic, Consumer and Trade
News Focus: Geographic area where an outlet or journalist focuses on in the clip (International, Local, National, Regional)
 Outlet Frequency:  How often a media outlet publishes or releases new clips (i.e. Daily, Weekly, Monthly, Annually)


Reach and Impact: 
Article Reach: Expected readership of the article online (Unique Visitors per Month) or the exact readership for a media outlet or the average readership of articles a journalist has written in the last 180 days
Social Reach: The sum of a journalist's subscribers and followers across Twitter and Twitch
TIP: Cision suggests using the filters to target a curated media list as a best practice.  The more you hone in on the most relevant journalists for your pitch, the more likely you will gain a positive relationship with the media and secure placements.


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