Managing Earned Impact Personas

Modified on: Tue, 22 Nov, 2022 at 2:28 PM

Earned Impact Personas enable you to understand which audiences your earned media coverage is resonating. From the analytics provided for personas, you can discover new audiences, benchmark message resonance, segment earned audiences by dozens of demographic and firmographic traits, and personalise content for target audience personas! If you have web conversions as part of your subscription and they are enabled, you will also be able to see how many conversions can be attributed to each persona and the total audience. If you are new to Earned Impact Personas, click here to see how to Create a New Persona.

Managing Earned Impact Personas

Once you have created Personas, you have two options for managing the persona and viewing its attribution data. These options are described in greater detail below.

To Manage your Personas and view their related data:

  1. Click the Analytics tab.
  2. Select the Impact for Earned Media option.
  3. Click the Manage Persona icon to manage Personas and see their related data. You can click the Manage Persona icon in any search. When you create a persona for any search, it will be visible in every other search.  You can also edit or update a Persona for any search.
  4. Alternatively, you can click on the Audience Insights arrow that will guide you to the data gathered by the search, including an interactive Attribution widget, allowing you to drill down to more granular data.

When Using the Manage Persona icon to access Persona Management:

  1. Use the trashcan icon to delete the persona.
  2. Use the pencil icon to open and edit the Persona's characteristics. When the Persona characteristics open, the right-hand panel will show attribution data associated with your Persona.
  3. Click the Create New Persona button to create a new Persona.

When using the arrow icon to access Audience Insights :

  1. Scroll through the charts of data to the Attribution chart (located at the bottom of the page).  Within this widget, you can click on each Persona to see their clicks, unique views, downloads, and blog visits. 
  2. The Manage Persona button can edit, remove, or add personas.
  3. Once you have created personas, you will see the Total Views and Daily Unique Viewers that can be attributed to each persona and audience.
  4. If you have web conversions as part of your subscription enabled, you will also be able to see how many conversions can be attributed to each persona and the total audience.
  5. If you see no results after you have created a persona, may need to change the date range, as the views and web conversions may go back further than the last seven days. You can go back as far as 90 days when specifying a date range.
  6. Click the See More link to drill down into the Attribution Chart Data.

Attribution Chart

Interacting with the Attribution Chart Drill-down Function:

  1. Select whether you want Total Views and/or Daily Unique Views included in your chart.
  2. Select the timeframe for which you would like data and clips displayed.
  3. Review the Total Views and Daily Unique Viewers for the Audience Segment selected during your set timeframe.
  4. Hover over any data point in the chart to see the Total Views and Daily Unique Viewers for that date.
  5. Click on any data point in the chart to see the Articles associated with that time frame for the Audience Segment selected.
  6. Click the snippet of text, outlet name, or author to see metrics related only to that article, including the Performance Snapshot and Attribution data.
  7. Click on the Headline to be taken to the full article.

Note: This is only applicable for certain users

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons

Feedback sent

We appreciate your effort and will try to fix the article